a tad under two weeks before Superbowl XLV and a lack of sports news to report, ESPN finds some time to get their new w-brand some readers.
Without much breaking news to report, the easiest answer is to create some, right?
That is the only justifiable answer for why ESPN had a statement made by New York Yankees GM Brian Cashman about team Captain Derek Jeter scrolling on its news tracker all day. Oh, ESPN did plug it as reported by ESPNw.
Slick move, but ESPNw slogan is ESPN's “Online Destination for Female Sports Fans and Athletes.”
Guess that is going well for the company, as all of a sudden ESPNw is reporting on men’s sports, which completely contradicts the need to be gender separate.
Regardless, ...
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