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Thursday December 12th 2019

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Derek Jeter: Deconstructing the Myth of the Yankee Captain

is fact, and there is legend. There is Derek Jeter the ballplayer, and there is Derek Jeter the myth, and the myth—reflected in the outpouring of adulation and parade of retirement gifts normally reserved for the titans of the game—has outgrown the man.

How did this happen? How did Derek Jeter, who never even won an AL MVP award, become this generation’s Joe DiMaggio?

There’s no denying Madison Avenue’s role. The ubiquitous Nike RE2PECT ads, the schmaltzy black-and-white Gatorade commercials featuring an everyman Jeter glad-handing his way through the South Bronx as Sinatra belts out “My Way” in the background and the Yankees’ embarrassing huckstering of Jeter mementos that stretch the definition ...

Read Full Article at Bleacher Report - New York Yankees


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