are many reasons the New York Yankees should drop their policy of not re-negotiating contracts and sign Derek Jeter to a long-term deal now.
Jeter is the Yankee captain.
He is the icon, the face of the New York Yankees.
He has been the key figure in bringing five World Series trophies home to Yankee Stadium.
He gave the Farewell Address in Old Yankee Stadium and made certain the ghosts crossed the street to the Palace.
His girlfriend, Minka Kelly, by her mere presence in Jeter's box, raises the beauty quotient in the Bronx by 50 percent.
He puts butts in the seats and sells Yankee merchandise.
All these are intangibles.
But there are tangible reasons that the deal should ...
Read Full Article at Bleacher Report - New York Yankees
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