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Saturday January 16th 2021

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Has Major League Baseball Lost the Marketing Battle?

are running rampant about baseball losing it appeal to masses. Except through nearly 50 games, total attendance is nearly on par with 2010 (36,594). 

If everything is good, why does baseball seems like it is stuck in the doldrums when compared to the marketing of say the NFL, NBA and even the NHL? 

The last big baseball commercial featured Greg Maddux and Tom Glavine and their obsession with the long ball. Perception is reality, and it seems that MLB is severely out of touch with the current generation in regards to marketing.

When I say that, I mean music, commercials, video games etc. 

If you pick up a Madden or an NBA game for PS3 or Xbox, their soundtracks are littered with additions from artists ...

Read Full Article at Bleacher Report - New York Yankees


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